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That loving feline: Kevin Richardson teamed up with wildlife photographer Adrian Steirn

Read more: Heartwarming film of rescued lion, tiger and bear 'brothers'

Aother image captures a lion looking as proud and professional as any male model sprawled across the bonnet of a white Mercedes G-class during a photo shoot.

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Motor show: A lion adopts a perfect model pose on the bonnet of the Mercedes 

In others we see one the majestic animals inspecting a camp fire and prowling on top of the Mercedes.

Photographer Steirn, 36, said: "Hearing a two-ton vehicle creak and move and seeing the dents in the car that the lion left behind was a fascinating experience.

"It was unbelievable to see the size of their paws and how easy it was for them to jump onto the vehicle, just how athletic they are."

Richardson is a conservationist whose work has brought millions of people around the world into the discussion about lion conservation.

The founder of a wildlife sanctuary that is now home to over 30 lions, Richardson has developed an intimate bond with his cats and he famously walks freely with the animals.

Read more: Kevin Richardson takes on wild lions... at football

Steirn added: "To be able to really understand Kevin's background and relationship with these big cats was incredible.

“He puts his heart and soul into lion conservation, so to be able to showcase the cats and their massive value to our world in this way was a great opportunity.

Fearsome: Kevin has been working the predators for years 

"The lions weren't wild but habituated lions. Kevin was at home in his wildlife sanctuary with these huge carnivores."

The pair were given 48 hours to work with some of the most impressive predators in Pretoria's Welgedacht Private Game Reserve.

Read more: Lion takes fright at his own reflection in window

But getting the final winning shot proved to be less than easy because the lions had to first become accustomed to Steirn.

The challenge for the duo lay in framing the male lion to the right of a caged female behind bars in one of Richardson's transport, which was used as a makeshift prop to represent captivity.

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Catwalk: Richardson on the reserve with the lions 

This image has been selected for the campaign.

During the project the pair also ran into difficulty with bad weather conditions - facing a heavy storm in the first 24 hours of the shoot.

"That put a lot of pressure on time," said Steirn.

Along with the shrinking habitat, the number of lions are decreasing rapidly with the current estimated population down to 20,000 - a major decrease on the estimated 100,000 in the early 1990s.

Tune into:  http://www.dailymail.co.uk/travel/travel_news/article-3474729/The-mane-attraction-scenes-pictures-incredible-bond-real-life-lion-whisperer-pride-big-cats-unlikely-stars-new-billboard-campaign.html

WATCH HIS VIDEOS @ https://m.youtube.com/user/LionWhispererTV